Whenever I look at the story going on in social media right now it has got me wondering, what is the best place to post to reach a younger audience.
The reason I was thinking about this was because I saw TikTok had passed 1 billion users for the first time https://www.theverge.com/2021/9/27/22696281/tiktok-1-billion-users – we all know that TikTok probably has younger users.
I was also reading in some leaked Facebook docs it shows a massive decline in young users https://www.socialmediatoday.com/news/internal-documents-show-facebook-usage-among-young-users-is-in-steep-declin/607708 which kinda suggests Facebook isn’t the best place to post. No surprises there I suppose!
Okay, so what about Instagram. Well while it doesn’t look like it is growing almost everyone under 30 does use it (again no big surprises) https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021 – I have personally found my usage slipping a little lately though.
It seems Instagram, Snapchat, and TikTok are all the main ones for young people! Cool, I guess I knew this intuitively already.
Something I don’t know is that almost everyone uses YouTube! Which is crazy! Something like 80% of all America’s have, which is much much higher than any other social platform.
Also while I am on the subject of things I didn’t know. Women are always way more likely than men to use Pinterest. I suppose I hadn’t thought much about that before – but if you want to reach more of a female audience it must be a good way.
