I just saw this cool article from Hubspot on the best times to post on Instagram.
Here is a link to the article https://blog.hubspot.com/marketing/instagram-best-time-post
It is based on the CDT timezone in North America (so watch out if you are in a different timezone).
The interesting thing is is seems to say post around lunchtime! I’ve always thought evening posting was better, so maybe it is something to test! Equally, Monday-Friday posts have higher engagement. Again, this was something I wouldn’t expect!
When have you tried posting and what works best for you?